Lebron James’s New Commercial For Mountain Dew Rise Is Somehow Worse Than His Verizon Ad

“The Morning Makes You,” a new commercial by TBWA\Chiat\Day N.Y. in which Lebron James plays the subject, may have eclipsed the sensational awfulness of his 2017 Verizon commercial. That’s really saying something. As far as celebrity endorsements go, it’s certainly as limp as the Matthew Mcconaughey Buick (or is it Lincoln? Who cares) commercials, Johnny ...

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